What Is an IDX Website?

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Just what is an IDX website?

We get it—you’re a real estate pro. Not a tech expert. Your job is to be out and about meeting with your clients and prospects so you can close as many deals as possible—which means minimizing the amount of time you spend behind a screen.

Lucky for you, Broker One is here. As your website builders and online storefront experts, we’ll take on the responsibility of all your technical backend sitework. But just in case you’re still wondering about how IDX (short for internet data exchange) websites work and what value SEO (search engine optimization) provides, here’s how Broker One rises to the challenge:

MLS and Google—simply incompatible.

The MLS provides the definitive source of listings of all available properties on the market—including yours. But as a tool for websites that host the online storefronts of real estate professionals like yourself, the MLS has various limits that won’t help you boost traffic to your site or rank higher in Google searches.

This is because Google’s web crawlers cannot index data found within the MLS. None of the information available in the MLS can contribute to search engine ranking. Which, in turn, ensures that the average prospect most likely won’t see your listings when they’re searching for properties online.

For your online real estate storefront to work for you, you need more than the MLS. You need IDX. Fortunately, Broker One can help.

IDX and Google—they talk to each other.

IDX websites are real estate websites that have regular, standard and static pages such as a home page, a services page, an about us page, a contact page and other pages most users expect to see on any site. But more importantly, IDX websites include an implemented IDX feed.

An IDX feed allows information from the MLS to integrate into your site content in a manner that makes that content available for indexing by Google.

In turn, with an IDX feed implemented into your real estate website, your business and its listings can start to rank in Google searches. Because your listings will be easier to find for your customers, you’ll organically increase exposure to them. And all the content will come straight from the source—the MLS.

The best part is: you can leave the implementation of your IDX feed to us.

Ready to kickstart a better web presence? Get Broker One free for 7 days.

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IDX and SEO—a perfect pair.

Property listings provide the groundwork for any and all real estate businesses—including yours. Along with SEO optimization, also provided in all of Broker One’s customizable packages for real estate web branding, design and development, IDX functionality increases the amount of site content Google can index.

Put simply: an IDX feed embedded in your SEO-optimized website makes your listings search engine-friendly and boosts your chances of being seen online by prospects.

And with Broker One, we’ll take care of everything from determining which keywords will rank best for your business to writing blogs and more. All to better serve you so your real estate website will attract more prospects, bring in more leads and get you to work closing more deals. That’s our promise.

Ensure buyers and sellers see your online real estate presence with a beautiful, SEO-optimized IDX website. Test Broker One free for 7 days to see the difference.

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Don’t take our word for it. Hear what our users have to say.

Kirill Kokarev, Broker - The Kirills - Miami, FL

Since test-launching our online storefront just three months ago, we have seen a 47% increase in traffic to our business. This has already resulted in three new property sales to customers from the Miami area and beyond.

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Don’t wait to have an easier-to-find IDX website that’s custom-built to generate leads for your business. See the difference Broker One makes today with a free 7-day trial.

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Worry-Free Webworks

Cut out the most painful parts of running a website. With Broker One, you’ll never need to worry about hosting or security. You’ll just have to think about what to do with all the unlimited pages and bandwidth.

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A Turnkey Solution

Whether you fly solo or work as a team and whether you’re a Broker or an Agent, Broker One will build you the best IDX real estate website possible for your brand. We take special care to see that your properties with be search-friendly, SEO-optimized and synced automatically with your MLS account.

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Perfect Plans. Just for You.

We keep our plans flexible to accommodate your real estate business’s needs over time. With no annual contracts, you’ll have the ability to pay for just what you need month-to-month. And the best part is, you can switch to a new plan anytime.

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No Web Skills Required

Let’s face it: you’re not a web developer or programmer. But our team is full of them! And your Miami-based real estate brand deserves the strongest web presence possible. Choose from any of our fully customizable themes or work with one of us to make the perfect website just for you.

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Custom Branding & Design

Looking to have someone else take the wheel fully when it comes to marketing your Miami real estate properties online? We’ll do that for you! We offer custom websites and branding for those wanting top-to-bottom guidance from our experienced staff, so you can do more of what you love: selling properties.

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24/7 Customer Support

With scalable plans, you don’t need to be an individual agent to take advantage of our services. Broker One’s plans allow you to scale your web presence with your team, and add or edit your team as it grows and evolves over time. We also offer 24/7 customer support, so you’ll always have the help you need no matter what!

Broker One cares.

What happens after your site launches? What about when you need to make site updates or want to test out a new tagging strategy? You could have someone on your team do it—or you could learn the ins and outs of website maintenance yourself and take valuable time out of your already overcrowded schedule.

Or you could just tell us.

No matter which plan you choose from Broker One, you’ll receive free, unlimited web support so you’ll never have to worry about changing text, links or images on your site. Unlike the impersonal and time-consuming services offered by platforms such as Zillow, our locally based support team will do it for you!

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