Whether you are an Agent or Broker, I’m sure you have heard many times about the IDX Website. So why do you need one?
Simply put, IDX Website is a real estate website that could have regular pages, such as: home page, services, about, contact, etc. with one major key difference - it will have an implemented IDX feed page.
Know you will say - but my MLS gives it to me for free, why do I need to pay extra?
The answer is simple. MLS gives you what’s it called an “iframe”, that’s a technical term in web development, in a short it means something “embeddable” directly onto website.
There are 3 major cons about that feed -
It’s not really usable. I’m not kidding, go ahead and try to use it - you will get frustrated and go to zillow within 5 seconds
It’s not indexable by Google - basically what it means is the properties in this feed won’t have any effect on your SERP (search engine page rankings)
You won’t have ANY control of how it looks or works
It will practically be no lead generation
This is where custom IDX Website comes in play. Not only you can make the IDX property as advanced, or as basic as you want but it also will play a major part in your SERP rankings with google as long as buyers will be utilizing a very friendly property search and find the properties they like. Which means for you getting more leads!
Build custom user experience and showcase your properties in a user friendly manner
Automatically sync all your properties from your MLS
Generate more leads
Get better Google rankings
Helps to market properties efficiently
It will make your competition jealous :)